Balenciaga is one of the most important fashion brands in the world—always pushing the boundaries of fashion, and never afraid to experiment. This is the story of their rise to success and fame, and what the future holds. When Cristóbal Balenciaga founded the fashion house in 1919, his ideas and designs were out of this …
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Guerilla marketing is a marketing tactic that implores unusual and surprising elements to create awareness for a product or service. This marketing strategy comes in obscure forms, either in public spaces…or perhaps, the indoors. It was in 2019 when I had my first ambush of guerrilla marketing. It was on a hot weekend and I …
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When a company becomes a verb, it goes to prove how widely successful it has become. That is the story of Google, the tech giant that other companies bow to—the only Queen Bee of the internet. Every day, we google, just as we drink, run, sleep, or eat. It's now an intrinsic part of our …
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This is the story of how a garage startup in California emerged as the world's first trillion-dollar company, surpassing the GDP of most countries like India, the UK and France. Even today, with a market cap of $2.6 trillion, it is higher than the GDP of Canada, Italy, South Korea, Russia, Brazil and many other …
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This is the story of how two brothers and their business partners resolved an annoying issue of social media platforms limiting their users by providing just one link option. It was in 2016 when Linktree was founded by two brothers, Alex Zaccaria and Anthony Zaccaria, alongside their business partner, Nick Humphrey. The idea of Linktree …
Continue reading "How Linktree was able to pull in $1.3B In Worth"
